In New Zealand, the formal term is financial advisor—the role our team holds under our Financial Advice Provider (FAP) licence. The word “broker” is more commonly used overseas and in everyday conversation, and many first home buyers search for a home loan broker in Auckland without realising they’re the same thing.
In practice, both help you compare lenders, recommend suitable products, and manage your application on your behalf. The meaningful difference lies in regulation. Licensed financial advisors in New Zealand are governed by the Financial Markets Authority (FMA) and are legally required to act in your best interests.
When you work with Innovest, you’re getting advice from a qualified, regulated advisor. You can review our full disclosure on the Innovest disclosure page.